I created the Network Marketing Basics series to help struggling network marketers succeed. Once you know the basics, you can do anything.
How you do anything is how you do everything. How do you
approach your network marketing business? Is it just something you’re going to
“try” for 30 days to see how it goes? Or are you willing to put your nose to
the grind and go to work consistently for the next 730 days at least? If 730
days sounds like an excessively long time to you, it’s time you adjusted your
attitude toward your network marketing career.
Most people new to network marketing approach it almost
the same way they approach a new job. “Hmm, no sure if this is really for me
but I’ll give it a try for 30 days see if I like it.” What?! This isn’t your
granddaddy’s J-O-B. This is the rest of your life! Whether you fail or succeed
will be up to you—not your sponsor, your company or your product.
It took me a long time to grasp that concept. I was
notorious for blaming my company, the compensation plan, my sponsor (why didn’t
they help me?) for my lack of success. When I was honest with myself, however, I discovered than none
of those things really mattered. The
truth was it wasn’t so much that those things didn’t work. I was the one not working!
Can you relate to any of my past habits? I would go hard
promoting my company for a few hours then I would check my stats to see how
many clicks I had received. Then, I’d rush over to my autoresponder to see how
many new subscribers had opted in. If I didn’t see quick results, I’d
automatically assume that particular company wasn’t working or maybe I was
using the wrong technique to market it.
Off I’d go to Google the latest and greatest marketing strategies that
would have prospects beating down my door, credit card in hand ready to join
me.
Now I know that the secret to success in this industry is
consistent effort. Build relationships with your target audience
daily. Find a marketing strategy you
enjoy and do it every day. Remember,
people will join you and buy from you only if they know, like, and trust you. What did you do today to make someone know,
like, and trust you? Will you commit
to doing whatever it takes for as long as it takes until you succeed in your
network marketing company? If you cannot make this commitment, then you’re
probably better off with your J-O-B.
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